Beats for Love defined speed: We delivered it in full force with the Red Bull Energy Zone and the RB14 formula

When you hear “Beats for Love” and think of the iconic Dolní Vítkovice complex, what comes to mind is immense, raw energy. And that’s exactly what we were tasked with bringing to life for the Red Bull brand. We didn’t want to just build another ordinary festival bar. Our main inspiration was the industrial space itself—laced with kilometers of piping—which we decided to connect to the world of extreme speed.

We completely upgraded the modular container structure specifically for this year’s edition and built an exclusive, tech-packed zone that took on a life of its own and literally engulfed visitors.
We built the concept around interactivity and unique technical features. We wanted the zone to offer a comprehensive experience, from ordering a drink to premium relaxation:

The RB14 Single-Seater and Interactive Recycling

The real-life RB14 Formula One car became the absolute centerpiece of the zone. We combined entertainment with sustainability. Visitors activated the single-seater by drinking Red Bull and then recycling the cans. All they had to do was “drop” the empty can through our special pipe mail system into the collection point.

The countdown to the start on the main screen responded to the frequency of purchases and cans turned in. As soon as the countdown reached zero and the race began, a geyser of lights cut through the space and the container filled dramatically with smoke.

State-of-the-art technology and a premium chill-out zone

The zone served as the perfect oasis amid the festival madness. It was the only place at B4L offering a live stream of the main stage, complemented by a viewing terrace. Inside the container, we set up a dance game and essential charging stations for fans. The outdoor seating area featured premium furnishings that glowed stylishly after dark, perfectly complementing the nighttime atmosphere.

For us, the Red Bull Energy Zone is further clear proof that we can combine complex technology, gamification, and polished festival logistics into a single vibrant whole. We succeeded in creating a unique space that was packed to the brim throughout the festival, and we demonstrated what a top-notch production looks like one that entertains fans from the very first sketch to the very last recycled can.