Jägermeister Orange at GRAPE 2025:A Gigantic Zone Inside the Iconic Bottle

When you get the opportunity to build a 1,300 m² Jägermeister zone at the GRAPE festival, you know it can’t just be another ordinary tent.

For the Jägermeister Orange brand, we designed and built a gigantic space that literally engulfed visitors. They found themselves right inside the iconic bottle. We developed this entire concept in close collaboration with the client, from the initial sketches to the final touches. Projects like this fully showcase our ability to combine bold creativity with rigorous technical production and challenging high-altitude installations.

Our task was to ensure that the zone never stood still for even a second and that everything worked flawlessly, both technically and visually.

We were solely responsible for all aspects of the construction. To perfectly replicate the shape of the bottle, we built a massive truss structure with a circumference of 160 meters. A total of 250 controllable RGB LED tubes ensured that the space constantly “breathed” and shifted its atmosphere. The biggest challenge for our team, however, was safely suspending the show’s centerpiece. 120 kilograms neon sign. At a height of over seven meters.

GRAPE 2025 and the Jägermeister Orange zone are exactly the kind of projects that demonstrate the readiness and maturity of our production capabilities. Delivering 100% commitment, managing massive dimensions, and creating such a powerful visual experience amid the chaos of a festival requires absolute precision. We pulled it off with flying colors and created the undisputed visual highlight of the entire festival.