Tullamore Dew at GRAPE: An iconic zone full of unique details

At the GRAPE festival, we had the opportunity to create a space that turned into an absolutely unforgettable experience for visitors. Our zone for the Tullamore Dew brand embodied exactly what we love doing most at Šafy Production: a perfect combination of bold creativity, thoughtful design, attention to detail, and 100% precise execution.

Our goal was to build a space that wouldn’t just be another one of the many festival booths, but would become a sought-after centerpiece of the entire venue.

We had full control over all visual and technical elements and made sure they fit together perfectly. The absolute centerpiece of the entire space was a double-sided neon installation featuring an 80 kilogram logo that towered majestically five meters high.

The atmosphere was perfectly complemented by a sprawling truss pergola with interconnected swings that could accommodate up to 26 people at once.

Photo Pergola with 68 Convex Mirrors: This unique and technically challenging element immediately became the hit of the entire zone and a visual magnet, where absolutely everyone wanted to capture the best festival shot.

The result of our work was one of the most visited and iconic zones of the entire festival. The Tullamore Dew project is clear proof to us that when a strong initial idea is combined with mature and flawless production, the result is a space that people will remember long after the event is over. And that’s exactly what we achieved here with flying colors.